Two of Canada's top ad men on their new book about Marketing and advertisting

Program Title: Terry O'Reilly Mike Tennant-The Age of Persuasion-Author interview
Description: How many times have friends sent you links to neat commercials? How often do you find yourself talking about really great or really awful ads? Don't you just love watching “Mad Men�? Do you arrive late at movie theatres to miss the advertising that comes on before the movie trailers? Welcome to what Terry O'Reilly and Mike Tennant call the “Age of Persuasion�. They have expanded the highly successful CBC radio show to a great new book subtitled “How Marketing Ate our Culture�.

Host(s): Craig Rintoul
Featured Speakers/Guests: Pirate Radio's Terry O'Reilly and CBC's "The Age of Persuasion" producer Mike Tennant

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